As a result of a two-year journey of expansion, rebranding and restructuring, in 2024 we entered a new stage and brought together three distinct business areas under a single brand – BBDouro Group. With this step, we aim to reflect our ongoing commitment to sustainable development, innovation, and excellence.
We began this journey in 2022 when we announced the expansion of our services with the acquisition of two prominent companies in the nautical market in Northern Portugal: Ondastar (in 2022) and Douro Yachts (in 2023). Our portfolio, which focused on sailing school, training, tourism, events, and nautical advertising for individual and corporate clients, then asserted itself in the market by offering a range that allowed us to accompany our clients throughout their journey.
“We entered a new business area with a well-defined position and a clear focus on innovation and process efficiency, relying on the business structure we have, but also maintaining the respect we have always had for our competitors and partners, as has been the case since the creation of BBDouro in 2012.”
– Diogo Barros, CEO
In 2023, we announced a rebranding that encompassed the three companies, unifying them with the same identity, albeit retaining the original brands.
With the start of 2024, and after two years of work to reorganize the structure, we now present a new reality centered on a single brand: BBDouro Group.
BBDouro Group has three business areas:
- BBDouro Nautical Experiences, which offers all the sailing school, training, tourism, events and nautical advertising services that the original BBDouro provided;
- BBDouro Boat Services, which is the result of the merger of Ondastar and Douro Yachts, companies that were already a benchmark in the maintenance, repair and sale of nautical equipment, and which worked together throughout 2023 to expand their presence in the boating market in the north of Portugal;
- And BBDouro Yachts & Brokerage, a new business area that aims to respond to another stage of the BBDouro customer, with the sale of new and used boats.
“We are delighted to announce this new phase in the life of BBDouro Group. We have grown and consolidated the business in a sustainable way, always maintaining our commitment to delivering our best to our clients, in an open and honest way, assuming our strengths, but also our uncertainties.”
– Diogo Barros, CEO
The union of these brands under the BBDouro Group name reflects not only a transformation, but our renewed commitment to quality, innovation and customer satisfaction. During this process, the individual brands (Douro Yachts and Ondastar) will converge into a unified presence on all BBDouro digital channels (website and social media), consolidating communication and information sharing with our community.
“We rely on a team that has been constantly growing, without which it would not be possible to make this journey. A team that lives what we call the ‘BBDouro culture,’ a culture assimilated by each new collaborator and reminded to older employees in all our dynamics, interactions, and daily actions.”
– Diogo Barros, CEO
Today, we have three offices, a workshop, two warehouses, two customer service spaces, a fleet with over 30 boats, and a team of 36 people who ensure daily the quality associated with BBDouro’s services.
